Research article    |    Open Access
International Journal of the Pursuit of Excellence in Interdisciplinary 2025, Vol. 5(1) 43-57

Retro Pazarlama Eğilimlerinin Hedonik ve Anlık Satın Alma Davranışlarına Etkisi: Hazır Giyim Sektörü Tüketicileri Üzerine Ampirik Bir Çalışma

Dilek Arşit, Baran Arslan


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